American Apparel in Rome. Katie Parla's blog about American Apparel brought to mind the following memory. Another view.
My interest was the city center. The core of the community. The idea was to develop a large open area in city center currently occupied by radio towers. [We know where those are going!] In a way it would be similar to how the industrial park was developed.
The basic idea was to have the city develop the infrastructure and the, under a controlling design/development board, sell parcels to individuals or organizations for private development.
There would be 2 key factors: 1. develop a vibrant, lively and useful mix of occupancies that would prompt people to visit even if they had no reason to purchase something; 2. That whatever enterprises occur in this area they are essentially mom & pop.
The city ultimately opted to hand over the concept to a developer that wanted to develop using big box stores and name brand outlets. With a regional mall just 15 minutes away the idea ultimately failed, either for the economic reasons, competition or just greed.
There is just too much richness in the mom & pop scheme even if they wind up to be brand new. It's a different attitude and different way of life. These people are committed to servicing their clients in the best way possible. It's good small business.
I am looking for that same appeal with the vineyard.
The city ultimately opted to hand over the concept to a developer that wanted to develop using big box stores and name brand outlets. With a regional mall just 15 minutes away the idea ultimately failed, either for the economic reasons, competition or just greed.
There is just too much richness in the mom & pop scheme even if they wind up to be brand new. It's a different attitude and different way of life. These people are committed to servicing their clients in the best way possible. It's good small business.
I am looking for that same appeal with the vineyard.
3 comments:
There are plenty of successful models in Italy, France, and Spain that prove that the mom & pop scheme, a family or community dedication to a product, and passion produce some of the worlds best wines (Vietti and Coppo, just to name a few). Good luck to the whole Podulka clan!
Very interesting perspective and it's interesting that this type of thought process is going on in the US as well. I'm happy to hear of a story when going with the big chains was put off in favor of the local brands! Thanks for linking to my post (by the way, it's not working because there is a fine / at the end).
ANOTHER VIEW link corrected. Sorry for the goof up and the very long delay.
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