The reason

There's much good and much bad on the internet.

This is a good one: Hugh McLeod's gaping void.

Among various interesting items Hugh has a good post on social objects: the focus for human interactions.

At the same time check the referral to Mark Earls' thoughts on the subject. "Things change because of people interacting with other people, rather than technology or design really doing things to people."

The vineyard, vines, earth, weather, winery, wine, food and music are all just social objects. Nice ones but simply a focus around which people with similar interests can interact.

For us, it starts with the family. That "social object" has worked well and we expect it to continue to be successful in this endeavor.